Why Tech Bubbles Keep Happening
Pets.com went from a Super Bowl advert to liquidation in nine months, and became the joke that defined an era. Except that shipping heavy bags of dog food to people's doors is now an $11.9 billion business, so the idea was fine and the timing was fatal. That gap is where bubbles live. Here is why they form, why professionals buy in knowing exactly what they are buying into, and why the word bubble may be doing less work than people think.
Markets · 2026-07-28